About Us

Mission

We built Radio Ads Direct so anyone can advertise on radio themselves 

Brought to you by Mr. Master 

Radio Ads Direct was created by Mr. Master, a software company that has been working behind the scenes to make radio better for nearly 30 years.

When the radio industry needs help reliably airing shows or making sure commercials run as planned, they turn to Mr. Master. Over the years, Mr. Master has built software that radio stations use every day to keep shows and commercials running as they should and to keep track of what aired. After launching several successful products that have helped radio companies run their businesses more efficiently, Mr. Master has turned its focus to do-it-yourself advertisers in communities across America looking to promote their business.

Creating a Marketplace 

With more than 8,500 radio station partnerships across the country, Mr. Master leveraged those relationships to build an online marketplace that makes radio advertising more accessible for small businesses. The RAD marketplace is true one-stop shopping for local business owners looking to boost visibility and get on the air quickly, without the cost of hiring an agency. It gives every business the ability to build a campaign, purchase ads in real-time at affordable rates, and leverage the radio stations your customers love and listen to. 

Our Story

Radio Ads Direct is built on decades of Mr. Master's experience in the radio industry

1990s

Mr. Master got its start before the radio industry went digital, back when shows and commercials had to be shared across the country via CDs.

2003

As the radio industry started going digital, Mr. Master created MediaShooter Pro.

2013

AIM Premium was launched to help stations manage shows and commercials, and keep track of what played. 

2022

As the AIM brand grew, Mr. Master renamed MediaShooter Pro to AIM Basic. 

2024

Mr. Master's AIM Premium software dominated the radio industry. Mr. Master sent 90% of all network radio commercials in the U.S. and tracked a record-breaking 86+million network radio commercials in 2024. 

2024

Mr. Master' announced three new tools - ON DEMAND, The Tracker, and Traffic Control - making it easier than ever for radio businesses to share, manage, and track shows and commercials. 

2026

Radio Ads Direct launched, giving advertisers an easy, do-it-yourself way to advertise on the radio 

Ready to book your radio ads? 

Start building your radio campaign in just a few minutes. 

Have questions? We're here to help.

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